Artificial Intelligence (AI) and digital transformation have evolved from emerging technologies into central strategic drivers of organizational performance, innovation, and economic transformation. Across sectors, organizations increasingly embed AI into core activities not only to automate processes but also to enhance decision-making, generate strategic insights, and strengthen adaptability in uncertain and dynamic environments.
When combined with digital platforms, big data analytics, and machine learning, AI-powered systems play a critical role in shaping innovation ecosystems, operational resilience, and sustainable competitive advantage. The ability of organizations to strategically reconfigure resources and processes has become a key condition for capturing the full value of digital transformation and sustaining innovation over time.
At the organizational level, AI is reshaping traditional management functions, including human resource management, performance evaluation, and talent development. While these technologies offer significant efficiency and performance gains, they also raise important challenges related to ethics, governance, transparency, and fairness.
At the macroeconomic and institutional levels, AI and digital transformation are redefining public governance, labor markets, and economic growth models. Governments and public institutions leverage AI to enhance digital public services and policy responsiveness while confronting regulatory, data governance, and inclusion challenges.
Conference Objectives
Promote Research on AI and Digital Transformation : The conference aims to advance multidisciplinary research on how artificial intelligence and digital technologies are transforming organizations and economies.
Examine Strategic and Economic Impacts : It seeks to analyze how AI enhances decision-making, innovation, performance, and economic development across sectors.
Address Ethics and Governance Challenges : The conference encourages discussions on responsible AI, data governance, transparency, and regulatory frameworks.
Explore the Future of Work and Skills : It aims to examine workforce transformation, digital skills development, and the evolving role of human capital in the AI era.
Conference Fee : Free Participation
Keynote Speakers
DR. FTITI ZIED
Associate Dean and Director of Research at EDC Paris Business School
DR. SOUFYANE FRIMOUSSE
Senior Lecturer, Doctor of Management Sciences. IAE of Corse, University of Montpellier 3.
DR. YOUSUF SULIMAN ALHAJRI
Imam Mohammad Ibn Saud University & Ex President of Almajd TV Network
Organizers and Partners
CO-CHAIRS
Dr. LAFOU Tarik (Chair), President EMAA Business School - Agadir (Morocco)
Dr. Nabil Hmina (co-chair), President Ibn Zohr University - Agadir (Morocco)
Dr. Younes Ben Zaied (co-chair), EDC Paris Business School, Paris (France)
IMPORTANT DATES
Submission deadline (Abstracts) : March 15, 2026
Submission deadline (Full papers) : March 30, 2026
Notification of results: April 16, 2026
Event: 15-16 May 2026
PUBLICATTION OPPORTUNITIES
International journal of business governance and ethics
Editeur : Pr Younes Ben Zaied
Journal of the Asian Association of Environmental and Resource Economics - Springer (Special Issue)
Editeur : Pr Younes Ben Zaied
The Official Journal of the Society for Environmental Economics and Policy Studies - Springer (Special Issue)
Editeur : Pr Younes Ben Zaied
Revue marocaine d'études des affaires (numéro spécial)
Rédacteurs en chef invités : Prof. AIT OUFKIR Abdellah
Handbook on Crises and Financial Markets 2026 Edité par Dr. Dharen Kumar Pandey, Indian Institute of Management Sambalpur, Odisha, Inde.
Book Chapter - Ethics press 2026
Editeurs : Prof. Younes Ben Zaied ; Pr AIT OUFKIR Abdellah
ICRM Coneference Proceedings - Advances in Economics, Business and Management Research, Atlantis Press ( Part of Springer Nature )