AI, Digital Transformation, and the Future of Organizations and Economies
15-16 May 2026 Emaa Business school Agadir-Morocco (Morocco)

OVERVIEW

Artificial Intelligence (AI) and digital transformation have evolved from emerging technologies into central strategic drivers of organizational performance, innovation, and economic transformation. Across sectors, organizations increasingly embed AI into core activities not only to automate processes but also to enhance decision-making, generate strategic insights, and strengthen adaptability in uncertain and dynamic environments.

When combined with digital platforms, big data analytics, and machine learning, AI-powered systems play a critical role in shaping innovation ecosystems, operational resilience, and sustainable competitive advantage. The ability of organizations to strategically reconfigure resources and processes has become a key condition for capturing the full value of digital transformation and sustaining innovation over time.

At the organizational level, AI is reshaping traditional management functions, including human resource management, performance evaluation, and talent development. While these technologies offer significant efficiency and performance gains, they also raise important challenges related to ethics, governance, transparency, and fairness.

 

At the macroeconomic and institutional levels, AI and digital transformation are redefining public governance, labor markets, and economic growth models. Governments and public institutions leverage AI to enhance digital public services and policy responsiveness while confronting regulatory, data governance, and inclusion challenges.

Conference Objectives

  1. Promote Research on AI and Digital Transformation : The conference aims to advance multidisciplinary research on how artificial intelligence and digital technologies are transforming organizations and economies.
  2. Examine Strategic and Economic Impacts : It seeks to analyze how AI enhances decision-making, innovation, performance, and economic development across sectors.
  3. Address Ethics and Governance Challenges : The conference encourages discussions on responsible AI, data governance, transparency, and regulatory frameworks.
  4. Explore the Future of Work and Skills : It aims to examine workforce transformation, digital skills development, and the evolving role of human capital in the AI era.

 

 

 

 

 

 

Conference Fee : Free Participation 

 

Keynote Speakers

 

 

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DR. FTITI ZIED

 

Associate Dean and Director of Research at EDC Paris Business School 

 

 

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DR. SOUFYANE FRIMOUSSE 

 

Senior Lecturer, Doctor of Management Sciences. IAE of Corse, University of Montpellier 3.

 

 

 

 

 

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 DR. YOUSUF SULIMAN ALHAJRI

 

Imam Mohammad Ibn Saud University & Ex President of Almajd TV Network

 

 

Organizers and Partners 

 

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CO-CHAIRS

Dr. LAFOU Tarik (Chair), President EMAA Business School - Agadir (Morocco)

Dr. Nabil Hmina (co-chair), President Ibn Zohr University - Agadir (Morocco)

Dr. Younes Ben Zaied (co-chair), EDC Paris Business School, Paris (France)

 

IMPORTANT DATES

Submission deadline (Abstracts) :   March 15, 2026

Submission deadline (Full papers) :   March 30, 2026

Notification of results: April 16, 2026
Event: 15-16 May 2026
 
 

PUBLICATTION OPPORTUNITIES

 

International journal of business governance and ethics

Editeur  :  Pr Younes Ben Zaied

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Journal of the Asian Association of Environmental and Resource Economics - Springer (Special Issue)

Editeur  :  Pr Younes Ben Zaied

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The Official Journal of the Society for Environmental Economics and Policy Studies - Springer (Special Issue) 

Editeur  :  Pr Younes Ben Zaied

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Revue marocaine d'études des affaires (numéro spécial)

Rédacteurs en chef invités : Prof. AIT OUFKIR Abdellah

 

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Handbook on Crises and Financial Markets 2026
Edité par Dr. Dharen Kumar Pandey, Indian Institute of Management Sambalpur, Odisha, Inde.

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Book Chapter - Ethics press 2026

Editeurs  : Prof. Younes Ben Zaied ; Pr AIT OUFKIR Abdellah

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ICRM Coneference Proceedings  - Advances in Economics, Business and Management Research, Atlantis Press ( Part of Springer Nature ) 

Editeur  :  Pr LAFOU Tarik

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